I think my reaction about tumblr’s recent acquisition is ultimately reflective on how I feel about advertising in general.. Not a big fan really, the fact that I naturally cannot cope with invasive advertisements has already been made clear. This is a huge problem, because I use the internet. Advertising now utilizes the internet successfully as a platform for this extreme level of specialized research and marketing not ever before attained by the likes of television. This fact I cannot ignore, and as much as I would like to hope the internet’s main purpose is the accumulation decimation of information between individuals, I can’t help but find myself utilizing it more as a source of entertainment than anything else.
Inevitably, my discontent lies not with Yahoo or any business in particular for operating within the morally defined guidelines of our economy. All entertainment, given it’s nature, has to be paid for and the most common for is through advertisements. I have to accept this as just the nature of capitalism. However; it is our society itself that defines what is successful and what isn’t, so we only have ourselves to blame for what they enlist on the television to appeal to us. Whatever products you choose to buy and use, you also support the imagery associated with their name branding. Whatever services you use, you support the advertisers they purvey. So far, I’m not excited about the types of advertisements I’m seeing on here. Though, the phrase a “tumblr friendly advertisement” seems beyond oxymoron. Ultimately I either just need to accept this change as a facet of our capitalist america modernity, or I need to completely stop using all social media regardless of it’s relative frivolity.
I will punctuate the end of this rant with a quote by Albert Einstein on Gandhi that governs my life on the daily.
"We should strive to do things in his spirit: not to use violence in fighting for our cause, but by non-participation in anything you believe is evil.”